:root {
  --bg: #0a0b0d;
  --bg-elevated: #12141a;
  --text: #f4f1ea;
  --cream: #f4f1ea;
  --muted: #9a958c;
  --line: rgba(244, 241, 234, 0.12);
  --amber: #f0a43a;
  --amber-soft: rgba(240, 164, 58, 0.16);
  --ink: #12131a;
  --danger: #ff8b8b;
  --warn: #e8c07a;
  --radius: 22px;
  --font-display: "Unbounded", "Manrope", system-ui, sans-serif;
  --font-body: "Manrope", system-ui, sans-serif;
  --max: 1100px;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--text);
  font-family: var(--font-body);
  background:
    radial-gradient(ellipse 80% 50% at 50% -10%, rgba(240, 164, 58, 0.18), transparent 55%),
    var(--bg);
  line-height: 1.4;
  -webkit-font-smoothing: antialiased;
}
a { color: inherit; text-decoration: none; }
.wrap { width: min(100% - 1.35rem, var(--max)); margin-inline: auto; }

.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 0.9rem 0 0.4rem;
}
.brand { display: flex; align-items: center; gap: 10px; }
.brand-mark {
  width: 40px; height: 40px; border-radius: 12px;
  display: grid; place-items: center;
  background: linear-gradient(135deg, var(--amber), #ffc56a);
  color: var(--ink);
  font-family: var(--font-display);
  font-weight: 800; font-size: 13px;
}
.brand strong {
  display: block;
  font-family: var(--font-display);
  font-size: 15px;
  letter-spacing: -0.02em;
}
.brand small { color: var(--muted); font-size: 11px; }

/* —— conversion hero —— */
.hero {
  padding: 0.6rem 0 1.5rem;
  /* На высоких экранах не растягиваем hero до 1000+px — иначе над заголовком пустота */
  min-height: min(calc(100svh - 64px), 780px);
  display: flex;
  flex-direction: column;
  justify-content: center;
}
.grid {
  display: grid;
  grid-template-columns: 1.02fr 0.98fr;
  gap: clamp(1.25rem, 3vw, 2.5rem);
  align-items: center;
}
.tag {
  margin: 0 0 8px;
  color: var(--amber);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}
h1 {
  margin: 0;
  font-family: var(--font-display);
  /* Unbounded широкий: при 2.85rem на 1024px заголовок разваливался на 7 строк */
  font-size: clamp(1.55rem, 3.2vw, 2.3rem);
  letter-spacing: -0.035em;
  line-height: 1.1;
  max-width: 32rem;
  text-wrap: balance;
}
h1 em { font-style: normal; color: var(--amber); }
.lead {
  margin: 12px 0 0;
  color: var(--muted);
  font-size: clamp(0.98rem, 1.5vw, 1.08rem);
  max-width: 30rem;
}
.pain-line {
  margin: 14px 0 0;
  padding: 12px 14px;
  border-radius: 14px;
  border: 1px solid rgba(240, 164, 58, 0.35);
  background: linear-gradient(160deg, rgba(240, 164, 58, 0.14), rgba(255,255,255,0.02));
  font-size: 0.92rem;
  max-width: 32rem;
}
.pain-line b { color: var(--text); }

.cta { margin-top: 1.2rem; max-width: 520px; }
.cta-pair {
  display: grid;
  gap: 10px;
}
.cta-hint {
  margin: 10px 0 0;
  color: var(--text);
  font-size: 13px;
  font-weight: 700;
  line-height: 1.45;
}
.cta-hint::before { content: "✓ "; color: var(--amber); }
.cta-hint b { color: var(--cream); font-weight: 800; }
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  width: 100%;
  min-height: 58px;
  border: 0;
  border-radius: 18px;
  font: inherit;
  font-weight: 800;
  font-size: 16px;
  cursor: pointer;
  position: relative;
  overflow: hidden;
  transition: transform 0.18s var(--ease), filter 0.15s var(--ease), background 0.15s var(--ease);
}
.btn:hover { transform: translateY(-1px); filter: brightness(1.04); }
.btn:active { transform: scale(0.985); }
.btn-primary {
  background: linear-gradient(135deg, var(--amber), #ffc56a);
  color: var(--ink);
  box-shadow: 0 10px 28px rgba(240, 164, 58, 0.24);
}
.btn-primary::after {
  content: '';
  position: absolute; inset: 0;
  background: linear-gradient(105deg, transparent 40%, rgba(255,255,255,0.32) 50%, transparent 60%);
  transform: translateX(-120%);
  pointer-events: none;
}
.btn-primary:hover::after { animation: sheen 0.7s ease; }
.btn-secondary {
  background: rgba(244, 241, 234, 0.06);
  color: var(--cream);
  border: 1px solid var(--line);
  box-shadow: none;
}
.btn b { font-size: 18px; position: relative; z-index: 1; }
.btn span { position: relative; z-index: 1; }
.objections {
  display: grid;
  grid-template-columns: 1fr;
  gap: 6px;
  margin-top: 12px;
}
.objections > span {
  display: flex;
  gap: 8px;
  align-items: flex-start;
  color: var(--muted);
  font-size: 12.5px;
  font-weight: 600;
}
.objections > span span { display: inline; }
.objections i {
  flex: 0 0 auto;
  width: 6px; height: 6px;
  margin-top: 6px;
  border-radius: 50%;
  background: var(--amber);
  box-shadow: 0 0 0 3px var(--amber-soft);
}
.tg {
  margin: 10px 0 0;
  font-size: 13px;
  color: var(--muted);
}
.tg a {
  color: var(--text);
  font-weight: 700;
  border-bottom: 1px solid rgba(244,241,234,0.25);
}
.tg a:hover { color: var(--amber); border-color: var(--amber); }

/* product frame = like app */
.app {
  width: min(100%, 380px);
  margin-inline: auto;
  border-radius: var(--radius);
  border: 1px solid var(--line);
  background: rgba(255,255,255,0.02);
  padding: 14px;
  box-shadow: 0 24px 56px rgba(0,0,0,0.4);
}
.result-hero {
  margin: 0;
  font-family: var(--font-display);
  font-size: 1.35rem;
  letter-spacing: -0.03em;
}
.result-hero em {
  font-style: normal;
  color: var(--amber);
  font-size: 1.65rem;
  font-variant-numeric: tabular-nums;
  display: inline-block;
  animation: pop-num 0.7s var(--ease) both 0.55s;
}
.receipt li {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 4px 12px;
  padding: 12px 14px;
  border-bottom: 1px solid var(--line);
  align-items: start;
}
.receipt li b {
  font-family: var(--font-display);
  font-size: 15px;
  letter-spacing: -0.02em;
  font-variant-numeric: tabular-nums;
}
.receipt-mock li {
  animation: receipt-in 0.4s var(--ease) both;
  animation-delay: calc(0.65s + var(--i, 0) * 55ms);
}

.hero-enter {
  animation: rise 0.65s var(--ease) both;
  animation-delay: calc(var(--d, 0) * 90ms);
}
.app-top {
  display: flex;
  justify-content: space-between;
  align-items: center;
  margin-bottom: 10px;
}
.app-top .ex {
  color: var(--amber);
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}
.app-top .period { color: var(--muted); font-size: 12px; }
.hero-tag {
  color: var(--amber);
  text-transform: uppercase;
  letter-spacing: 0.14em;
  font-size: 11px;
  font-weight: 700;
  margin: 0 0 6px;
}
.verdict {
  margin: 12px 0;
  padding: 12px 14px;
  border-radius: 18px;
  border: 1px solid rgba(255, 139, 139, 0.35);
  background: rgba(255, 139, 139, 0.1);
}
.verdict strong { display: block; margin-bottom: 4px; font-size: 14px; }
.verdict p { margin: 0; color: var(--muted); font-size: 13px; }
.receipt {
  list-style: none;
  margin: 0;
  padding: 0;
  background: var(--bg-elevated);
  border: 1px solid var(--line);
  border-radius: 18px;
  overflow: hidden;
}
.receipt li:last-child { border-bottom: 0; }
.receipt li span { color: var(--muted); font-size: 13px; }
.receipt .neg b { color: var(--danger); }
.receipt-total { background: rgba(240, 164, 58, 0.1); }
.receipt-total span { color: var(--cream); font-weight: 700; }
.receipt-total b { color: var(--amber); font-size: 1.05rem; }
.today-card {
  margin-top: 12px;
  padding: 14px;
  border-radius: 18px;
  background: linear-gradient(160deg, rgba(240, 164, 58, 0.18), rgba(255,255,255,0.03));
  border: 1px solid rgba(240, 164, 58, 0.45);
}
.today-label {
  margin: 0 0 6px;
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--amber);
}
.today-card strong { display: block; font-size: 14px; margin-bottom: 4px; }
.today-card p { margin: 0; color: var(--muted); font-size: 13px; }
.sku-line {
  margin-top: 10px;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 8px;
  padding: 10px 12px;
  border-radius: 14px;
  border: 1px solid var(--line);
  background: var(--bg-elevated);
  font-size: 13px;
}
.badge-red {
  font-size: 10px;
  font-weight: 800;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  color: var(--danger);
  background: rgba(255,139,139,0.18);
  border-radius: 999px;
  padding: 4px 8px;
}

.below {
  padding: 1.75rem 0 2rem;
  border-top: 1px solid var(--line);
}
.below h2 {
  margin: 0;
  font-family: var(--font-display);
  font-size: 1.25rem;
  letter-spacing: -0.03em;
}
.steps {
  margin: 1rem 0 0.75rem;
  padding: 0 0 0 1.2rem;
  color: var(--cream);
  font-size: 0.95rem;
  line-height: 1.55;
}
.steps li { margin: 0.35rem 0; }
.steps b { color: var(--amber); }
.fine {
  margin: 0;
  color: var(--muted);
  font-size: 0.85rem;
}
.today-card.locked-hint {
  border-style: dashed;
  opacity: 0.95;
}
.today-card.pain-hint {
  border-style: solid;
  border-color: rgba(255, 139, 139, 0.45);
  background: linear-gradient(160deg, rgba(255, 139, 139, 0.14), rgba(255, 255, 255, 0.03));
}
.today-card.pain-hint .today-label { color: #ff8b8b; }
.demo-note {
  margin: 10px 0 0;
  color: var(--muted);
  font-size: 12px;
  line-height: 1.4;
}

/* Реальный пример на SEO-страницах */
.real-example {
  margin: 1.5rem 0 0;
  padding: 16px;
  border-radius: 18px;
  border: 1px solid var(--line);
  background: rgba(255, 255, 255, 0.03);
}
.real-example .today-label {
  margin: 0 0 8px;
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--amber);
}
.real-example-line {
  margin: 0 0 12px;
  font-size: 15px;
  line-height: 1.45;
  color: var(--text);
  font-weight: 600;
}
.real-example .receipt-mock li { animation: none; }

/* Живой чек: цифры меняются — ширина нет, иначе строки переносятся и экран дёргается */
/* Ширина числа фиксирована → перенос строки одинаков для любого значения, без nowrap */
.result-hero em { min-width: 8ch; text-align: left; }
@media (max-width: 370px) {
  .result-hero { font-size: 1.15rem; }
  .result-hero em { font-size: 1.4rem; }
}
.verdict .verdict-pct { color: var(--danger); }
.verdict .live-pct {
  display: inline-block;
  min-width: 4.8ch; /* «100%» шире «31%» — резервируем под самое широкое значение */
  text-align: left;
  font-variant-numeric: tabular-nums;
}
.receipt li b { min-width: 6ch; text-align: right; }
/* Карточка «Где теряете» всплывает последней (только при JS) */
/* Пока чек сходится — карточка уже стоит, но приглушена; в конце «зажигается» */
.app.is-live .pain-hint {
  opacity: 0.38;
  filter: saturate(0.35);
  transition: opacity 0.6s var(--ease), filter 0.6s var(--ease), box-shadow 0.6s var(--ease);
}
.app.is-live .pain-hint.is-in {
  opacity: 1;
  filter: none;
  box-shadow: 0 0 0 4px rgba(255, 139, 139, 0.14);
}
.pain-hint .pain-num { color: var(--danger); font-family: var(--font-display); letter-spacing: -0.02em; }
#price-line b { color: var(--amber); }

/* Кабинет WB → итог; Разбор → причины */
.vs {
  margin-top: 1rem;
  display: grid;
  grid-template-columns: 1fr auto 1.35fr;
  gap: 12px;
  align-items: stretch;
}
.vs-col {
  padding: 16px;
  border-radius: 18px;
  border: 1px solid var(--line);
  background: rgba(255, 255, 255, 0.02);
}
.vs-col small {
  display: block;
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 10px;
}
.vs-us { border-color: rgba(240, 164, 58, 0.45); background: linear-gradient(160deg, rgba(240, 164, 58, 0.12), rgba(255,255,255,0.02)); }
.vs-us small { color: var(--amber); }
.vs-big {
  margin: 0 0 8px;
  font-family: var(--font-display);
  font-size: 1.2rem;
  letter-spacing: -0.03em;
}
.vs-big b { color: var(--cream); }
.vs-text { margin: 0; color: var(--muted); font-size: 0.9rem; line-height: 1.5; }
.vs-list { margin: 0; padding: 0; list-style: none; display: grid; gap: 8px; }
.vs-list li {
  position: relative;
  padding-left: 18px;
  font-size: 0.92rem;
  line-height: 1.45;
  color: var(--cream);
}
.vs-list li::before {
  content: "";
  position: absolute; left: 0; top: 8px;
  width: 7px; height: 7px; border-radius: 50%;
  background: var(--amber);
  box-shadow: 0 0 0 3px var(--amber-soft);
}
.vs-list b { color: var(--amber); font-family: var(--font-display); letter-spacing: -0.02em; }
.vs-arrow { align-self: center; color: var(--amber); font-size: 24px; font-weight: 800; }

/* Как это работает — 3 шага */
.how {
  margin: 1rem 0 0.9rem;
  padding: 0;
  list-style: none;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 10px;
}
.how li {
  position: relative;
  padding: 16px 14px 14px;
  border-radius: 16px;
  border: 1px solid var(--line);
  background: rgba(255,255,255,0.02);
}
.how-n {
  display: inline-grid; place-items: center;
  width: 28px; height: 28px; border-radius: 9px;
  background: linear-gradient(135deg, var(--amber), #ffc56a);
  color: var(--ink);
  font-family: var(--font-display); font-weight: 800; font-size: 13px;
  margin-bottom: 10px;
}
.how strong { display: block; margin-bottom: 4px; font-size: 0.95rem; }
.how p { margin: 0; color: var(--muted); font-size: 0.85rem; line-height: 1.5; }
.how p b { color: var(--amber); }
@media (max-width: 880px) {
  .vs { grid-template-columns: 1fr; }
  .vs-arrow { transform: rotate(90deg); justify-self: center; line-height: 1; }
  .how { grid-template-columns: 1fr; }
}
.hits {
  margin: 1rem 0 0;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 10px;
}
.hit {
  padding: 14px 12px;
  border-radius: 16px;
  border: 1px solid var(--line);
  background: rgba(255,255,255,0.02);
}
.hit strong { display: block; margin-bottom: 4px; font-size: 0.95rem; }
.hit p { margin: 0; color: var(--muted); font-size: 0.85rem; }

.offer {
  margin-top: 1.35rem;
  padding-top: 1.25rem;
  border-top: 1px solid var(--line);
  display: grid;
  grid-template-columns: 1.2fr auto;
  gap: 1rem;
  align-items: center;
}
.offer p { margin: 0; color: var(--muted); font-size: 0.95rem; max-width: 36rem; }
.offer b { color: var(--amber); }
.offer-cta { margin-top: 0; max-width: 420px; width: 100%; }
.offer .btn { width: 100%; min-width: 0; padding: 0 0.85rem; font-size: 15px; }

footer {
  border-top: 1px solid var(--line);
  padding: 1.1rem 0 5.5rem;
  color: var(--muted);
  font-size: 12px;
}
.foot {
  display: flex;
  flex-wrap: wrap;
  gap: 10px 16px;
  justify-content: space-between;
}
.foot nav { display: flex; flex-wrap: wrap; gap: 10px 14px; }
.foot a:hover { color: var(--text); }

.sticky {
  position: fixed;
  left: 0; right: 0; bottom: 0;
  z-index: 50;
  padding: 10px 12px calc(10px + env(safe-area-inset-bottom));
  background: rgba(10, 11, 13, 0.94);
  border-top: 1px solid var(--line);
  backdrop-filter: blur(12px);
  transform: translateY(110%);
  opacity: 0;
  pointer-events: none;
  transition: transform 0.28s var(--ease), opacity 0.22s ease;
}
.sticky.is-visible {
  transform: none;
  opacity: 1;
  pointer-events: auto;
}
.sticky .pulse {
  margin: 0 0 6px;
  text-align: center;
  font-size: 11px;
  font-weight: 800;
  color: var(--amber);
  letter-spacing: 0.04em;
}
.sticky-pair {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 8px;
}
.sticky-pair .btn {
  min-height: 46px;
  font-size: 14px;
}

@keyframes rise {
  from { opacity: 0; transform: translateY(12px); }
  to { opacity: 1; transform: none; }
}

@media (max-width: 880px) {
  .grid { grid-template-columns: 1fr; }
  /* Текст и CTA выше mock — шапка/бренд не «теряются» под превью */
  .hero-copy { order: 0; }
  .visual { order: 1; }
  h1 { max-width: none; }
  .hits { grid-template-columns: 1fr; }
  .offer { grid-template-columns: 1fr; }
  .cta-pair { grid-template-columns: 1fr; }
  .offer .btn { width: 100%; font-size: 16px; }
  .hero { min-height: auto; padding-bottom: 1rem; }
  .sticky { padding-bottom: calc(10px + env(safe-area-inset-bottom)); }
}
@media (min-width: 881px) {
  .cta-pair { grid-template-columns: 1fr 1fr; }
  .sticky { display: none; }
}
@media (prefers-reduced-motion: reduce) {
  .hero-enter,
  .receipt-mock li,
  .result-hero em,
  .btn-primary:hover::after {
    animation: none !important;
    opacity: 1 !important;
    transform: none !important;
  }
  .btn:active { transform: none; }
  .sticky { transition: none; }
}

@keyframes pop-num {
  from { opacity: 0; transform: translateY(8px) scale(0.97); }
  to { opacity: 1; transform: none; }
}
@keyframes receipt-in {
  from { opacity: 0; transform: translateX(-8px); }
  to { opacity: 1; transform: none; }
}
@keyframes sheen {
  from { transform: translateX(-120%); }
  to { transform: translateX(120%); }
}

/* —— SEO content —— */
.seo-grid {
  margin-top: 1rem;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 10px;
}
.seo-card {
  display: block;
  padding: 14px 14px 12px;
  border-radius: 16px;
  border: 1px solid var(--line);
  background: rgba(255,255,255,0.02);
  transition: border-color 0.15s ease, background 0.15s ease;
}
.seo-card:hover {
  border-color: rgba(240, 164, 58, 0.45);
  background: rgba(240, 164, 58, 0.06);
}
.seo-card strong {
  display: block;
  margin-bottom: 4px;
  font-size: 0.95rem;
  color: var(--cream);
}
.seo-card span {
  color: var(--muted);
  font-size: 0.85rem;
  line-height: 1.4;
}
.faq {
  margin: 1rem 0 0;
  display: grid;
  gap: 8px;
}
.faq details {
  border: 1px solid var(--line);
  border-radius: 14px;
  background: rgba(255,255,255,0.02);
  padding: 0.85rem 1rem;
}
.faq summary {
  cursor: pointer;
  font-weight: 700;
  color: var(--cream);
  list-style: none;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: "+";
  float: right;
  color: var(--amber);
  font-weight: 800;
}
.faq details[open] summary::after { content: "–"; }
.faq p {
  margin: 0.65rem 0 0;
  color: var(--muted);
  font-size: 0.92rem;
  line-height: 1.5;
}
.article-lead {
  margin: 0.75rem 0 0;
  max-width: 40rem;
  color: var(--muted);
  font-size: 1.02rem;
  line-height: 1.55;
}
.prose {
  margin-top: 1.25rem;
  max-width: 42rem;
  color: var(--cream);
  font-size: 0.98rem;
  line-height: 1.65;
}
.prose h2 {
  margin: 1.6rem 0 0.55rem;
  font-family: var(--font-display);
  font-size: 1.15rem;
  letter-spacing: -0.03em;
}
.prose p { margin: 0.55rem 0; color: var(--muted); }
.prose ul {
  margin: 0.55rem 0;
  padding-left: 1.15rem;
  color: var(--muted);
}
.prose li { margin: 0.3rem 0; }
.prose a { color: var(--amber); border-bottom: 1px solid rgba(240,164,58,.35); }
.prose a:hover { border-color: var(--amber); }
.topic-nav {
  margin-top: 1.5rem;
  padding-top: 1.1rem;
  border-top: 1px solid var(--line);
}
.topic-nav h2 {
  margin: 0 0 0.75rem;
  font-family: var(--font-display);
  font-size: 1.05rem;
}
@media (max-width: 880px) {
  .seo-grid { grid-template-columns: 1fr; }
}

/* Проверяемое доказательство перед загрузкой файла */
.proof-line { margin-top: .35rem; opacity: .95; }
.proof-line b { opacity: 1; }